What is Google My Business (GMB)?
Just in case you didn’t know anything about it (doubtful), GMB is a free tool provided by Google that business owners can use to manage their online presence across the whole Google-controlled realm. Think of GMB as Google’s equivalent of services like Yelp! , Facebook Places or Bing Places . But given the fact that Google has by far the biggest market share when it comes to internet-related services, it’s basically the only thing that is
absolutely essential.
The bottom line is, you absolutely need to tend to the Google My Business listing of a business if you fancy the idea of dominating the local rankings. A GMB listing is critical if you want your business (or the businesses in your client list) to appear in Google Maps and in the local pack listings returned for local queries. Besides this, the review section of GMB is one of the most trusted sources used by prospecting clients – Keep in mind that online reviews are among the most
important local SEO ranking factors. Just to make it easier for you guys to see the ramifications of creating a solid
GMB listing, here’s a shortlist with some opportunities that this tool provides:
- The business has an increased chance of showing up in Google’s Local Pack
- The business has a chance of being featured inside the Local Finder.
- The business will appear inside Google Maps.
- The business will receive a slight organic search ranking boost.
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